An online guide and resource on how to be a mindful consumer.
AWAREHOUSE is the product of asking the question, "How might we inspire, encourage, promote, and inform others about mindful consumption?" After a year of conducting research and developing a solution, I designed an online resource that gives insight into the mindful consumer mindset. The site shows users how to reflect on one's needs, wants, and values, and how that can positively influence what one consumes. With a directory of sample products and actions, I created flowcharts to break down the process into practical steps.
The time restraints of this project were affected by COVID-19. Initially, the 2020 Graphic Design Senior Capstone Exhibition would have occurred in-person on April 22. However, due to the safety precautions implemented because of the virus, the exhibition went digital. The exhibition date remained the same, leaving about a month to revise my original installation concept and produce it in a digital medium.
16 weeks for research
16 weeks for execution
What is Mindful Consumption?
Mindful consumption is a practice, mindset, and attitude of being intentional when making a purchase. Mindful consumers are deliberate in how they shop and conscientious of how these things would affect their lives. This decision-making process will vary based on a person's respective needs and values.
I produced this three-minute video that covers my research on the topic.
CAPSTONE PROPOSAL QUESTION
How might we inspire, encourage, promote, and inform others about mindful consumption?
Inspire: to motivate a positive reaction
Encourage: give confidence in taking action
Promote: influence progress
Inform: to enlighten and educate
Sustainability: The ability of an item to be used for a long period of time without negative environmental side effects
Materialism: The importance of tangible possessions, specific to an individual’s perspective
Conscious Consuming: Being aware of things that are bought and used, as well as the values and effects of these objects
Consumer Culture: A society where people are influenced shop mindlessly
Intentionality: A mindset focused on purpose, importance, and the end goal
Stevenson learning communities
Students and young, working adults
Online/social media audience
MOODS TO EVOKE
Create a familiar shopping experience, except that it encourages intentional purchases rather than impulsive purchases. Additionally, implement flowcharts to guide users through the mindful consumer mindset.