froyo_cover.jpg

Froyo Train

BRANDING

PROMOTIONS

UI DESIGN

The frozen yogurt shop on a subway train.

Froyo Train is a (fictional) traveling pop-up located in the underground systems of New York City. I developed the brand identity by utilizing a custom typeface that combines three existing ones: Dosis, Lora, and Luzia. Then, I applied this identity to various promotional and marketing collateral.

Deliverables

  • Logo design

  • Design collateral

Tools

  • Adobe Illustrator

  • Adobe Photoshop

  • Adobe XD

Duration

  • 4 weeks