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Pure Bar

BRANDING

PRODUCT DESIGN

The allergy-friendly nutritional bar for kids.

Pure Bar was created to satisfy the kids who have trouble finding tasty snacks because of their food allergies. America's top eight allergens are dairy, eggs, fish, shellfish, tree nuts, peanuts, soy, and gluten. This (fictional) nutritional bar is free from all of these ingredients! I developed the brand, designed the product, and built the display in a way that would be attractive to kids. I also wanted to appeal to the parents to provide relief that this is a snack their child can happily enjoy.

Deliverables

  • Brand identity

  • Packaging

  • Point of purchase display

Tools

  • Adobe Illustrator

  • Printing and assembly handiwork

Duration

  • 4 weeks